1.3 billion people currently use WhatsApp to stay connected with each other. As of February 2017, WhatsApp attracted 200 million monthly users in India alone. Hence, It comes as no surprise that businesses are increasingly using WhatsApp to interact with their customers.
“Over 80% of small businesses in India say WhatsApp helps them both communicate with customers and grow their business today.”
(Source: Morning Consult study)
With the aim to improve the business experience, WhatsApp recently launched a free-to-download separate application, WhatsApp Business. The brand new app is set to help small and medium-sized businesses bring their business online and run it off of their mobile phones.
How to make the most out of WhatsApp Business?
The application pretty much looks the same until you go to settings which has a new section called Business settings. Business settings contain 3 important features.
Think of business profiles as a visiting card for your business. It plays a crucial role in creating the right first impression in customer’s mind. The profile menu lets you add a business address, category, description, business hours, email address and most importantly, a website.
“70.7 percent of internet users in India will have purchased products online by 2020.”
(Source: Statista study)
With the rise of online shopping, adding a business website to your WhatsApp Business profile will make a tremendous difference. But a lot of Indian businesses do not have an e-commerce ready website due to lack of exposure, finances, or technical expertise.
Away messages are a great way to maintain a communication with customers even when you’re not available to attend to them. You can set up an away message when you’re busy and cannot directly communicate with the customers.
Greeting messages are sent to customers who message you for the first time. You can craft an introductory message about your business.
Quick replies, another great feature. Business owners always get a set of similar inquiries/ questions from customers. With quick replies, you get to make keyboard shortcuts for answers to such inquiries, so you don’t have to re-type the same message to every customer.
The third feature in the business setting will give you the power to decide if your marketing is working or not. If you regularly send multiple messages to customers and are sometimes confused which message appeals more to them, then Statistics can help you. See how many of your messages to your customers are sent, delivered and read.
It allows you to label every chat or customer and there are different options to choose from. For example,
- New Order – Tag customers who have placed new orders
- Pending payment – Tag customers who still have not made payment
- New customer – Tag customers who need your special attention
- And you know what’s even better? You can create labels of your own.
Just like in normal WhatsApp app, you get to manage your chats on a desktop, you can do the same with WhatsApp Business. Attend to your customers separately and efficiently on WhatsApp Business Web. So much power now in your hand!
How to get started with WhatsApp Business?
WhatsApp Business app is now available to download from Google Play store. Both Business app and the messenger app can run on the same device but will need two different phone numbers. WhatsApp Business app just adds new features to your existing WhatsApp messenger app, so if you wish, you can migrate to the business app with your existing phone number.
Use WhatsApp Business to stay close to your customers in a much better way and grow faster. We will come back later with more tricks and tips.
Till then, happy selling!
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