As an online reseller, one of the most important things that you can do is build trust with your customers. Trust is an important factor when it comes to online reselling. It helps provide credibility for your business and brings in more sales.
When you go to your local store to shop for something, you get to physically see the product, touch it, feel it and then make a decision about buying it. However, when you are shopping online, trust plays a very important role.
You don’t get to see the actual product, feel it or touch it. You have to rely on the photos, description, reviews and your trust on the seller. This is why trust is important. If people can’t trust you as a seller, then convincing your customers to buy from you becomes even harder.
Your sales rely on how much your customers trust your photos, description and your other buyer’s reviews.
So, do you want to learn how to build trust as an online reseller?
Here are 5 Tips to Help you Build Trust with Your Customers
Accurate Photos & Description
Since photos are the first thing that your customers are going to be looking at it is very important that your photos reflect the best side of your product. If your photos are dark and blurry, people won’t be able to see what the actual product looks like, This will automatically turn them away from buying from you.
Ensure that your product photos are clear, well-light, showcases all the best features of your product and looks really good. Make sure to add or send multiple photo angles of your product to ensure that your product is visible from all sides.
Quality Always Matters
Make this your mantra! Quality of a product will always matter. If a product is of low quality, chances are you are never going to see that customer again. You want the customers to keep coming back and one best way to ensure that is to provide great quality products, always.
Send high quality product photos from sellers you trust. Make sure you send from the highest rated catalogs that are consistently known to offer best quality products to their customers.
Once, your customers know that you offer quality products, they will definitely trust you for all their purchases.
If you want to Build Trust, Ask for Feedback and Reviews
Since people can’t see the product in actuality, customer reviews and feedback become a great way for them to know how the product actually is and works by people who’ve previously bought them.
It is best to ask for a detailed and thorough review to ensure that other people can get value out of it. Also ask them to provide ample videos and photos to go with their review as that provides a complete picture to a person who might be interested in buying but is vary.
Add a Personalised Touch
Adding a personlised touch to your store or business is always a great and easy way to build trust. Simply conversating with your customers to understand their needs and offering suggestions on the type of products they can buy, increases their trust in you and your business.
The objective here is to ensure that your customers don’t look at you as a business who is trying to sell to them, but instead as a friend who is looking out for their best interest. Once, they’ve made a decision and purchased something, add a second smaller product as a free gift or send them a hand-written note thanking them for their purchase.
Small things like this can help build trust in your business and people are sure to come back for more.
Be there Always if you want to build trust
The last tip is very important, always be there for your customers. Also, be where your customers are. If you are comfortable with Whatsapp, but your customers are more comfortable with Facebook, then that’s where you should be.
It is very important that you understand your target customers and actually learn to use technology that they use frequently. For example, if you are selling beauty products, then Facebook and Instagram are the best places for you to get traction for your business.
Secondly, always be there for your customers. If a customer messages you asking a question about the product, make sure that you are there to reply to them. Be available for them 24/7, as this shows that you care about your customers and appreciate them looking to do business with you.
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