Instagram is a community that brings together creative artists from all over not only to share quality content but to also influence the growth of a host of businesses. It is a platform that is filled with talent, homegrown businesses, valuable information, game changing content and more. The latest addition is the concept of reselling on Instagram. Since, it is a very active space for creators and influencers, businesses are also finding ways to improve their sales and pick up on the latest trends that help them grow their business.
After Facebook marketplace, reselling on Instagram is the next best thing for any budding entrepreneur. There are a few reasons why you should take your business to Instagram. Let us look at a few of them:
5 reasons to resell on Instagram to grow your business
- It is a user-friendly app
- You get access to analytics
- One can use all the Instagram features and filters without having to spend on design
- Scheduling posts is possible, making it a more structured platform
- It is important to have a digital presence and the tagging feature allows you to expand beyond your audience
There is no limit to what you can do on social media. Reselling on Instagram is proof enough to this statement as it has helped a lot of small businesses to make their presence felt, especially during the pandemic. With the economy coming to a hold, owing to the COVID-19 situation, digital platforms have made it possible for businesses to capitalise and monetise through a variety of channels. So, if you’re a budding entrepreneur looking to expand your business beyond your immediate audience and reach, check out these tips for reselling on Instagram.
5 tips for reselling on Instagram that you should implement now!
Convert to a business profile for reselling on Instagram
If your personal account is private, it won’t help to spread the word about your business. Create a separate account to run your business or if you’re okay with converting your existing one to a business profile, then you can expect better impressions. By converting to a business profile, you get access to some more features on your account. They are:
- Instagram insights
- Ability to add a contact
- Adding a ‘swipe up’ link to your stories
- More visibility
- The Instagram ad feature
All these are excellent ways to boost your business when you plan to adopt reselling on Instagram as your growth plan.
For users on Instagram, nothing is more important than using the right hashtags. Hashtags help you find people in your niche and vice versa. It also shows you on others’ feeds if their content is similar to yours. There are many apps that help you identify the right hashtags for your Instagram handle; download them for best results and to stay ahead of the game.
Invest in ads
If you have the budget, Instagram ads will only increase your reach and help your reselling business grow. Run weekly ads or monthly ones, depending on what, who and why you’re targeting. Ads have swipe up links that can be redirected either to your business profile, specific products, a contact form and so on.
This is one of the most popular ways to grow your business and improve reselling on Instagram. Target followers that are 10k and above initially and once your business grows, you can go for the more successful influencers. Collaborations aren’t only about influencers but brands alike. Reach out with a proper plan and pitch your idea to the brand for a collaboration. In most cases, it works without paying a dime but be ready to pay if need be. Better yet, offer a service from your end for free!
Use the features
Stories, posts, reels, filters and IGTV are what Instagram is made of. Use them to the fullest but don’t overpopulate it with content that has no scope of conversion. Upload pictures of your products with a swipe up link to redirect customers to buy. Add separate highlights for different categories of your products so that searching for them is easy. Use reels to make short and effective videos of unboxing videos by customers or a new products launch. These are some of the ways to resell on Instagram and get conversions.
Grow your business by reselling on Instagram and broaden your reach by implementing the 5 tips mentioned above. Online reselling has anyone helped a lot of small businesses, stay-at-home moms, students, professionals and more, to fulfil their entrepreneurial dream. You can do the same too with a platform like Shop101 which not just encourages you to run a successful business online but also allows you to share it on different platforms like WhatsApp, Facebook marketplace, Instagram and more. So, do check them out to know more about online reselling.
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