With the advancement of technology, the world of eCommerce is changing. Companies are now choosing to sell directly to customers via Social Media. Social media is revolutionizing not only how we connect with our friends and family but also how we shop. It is also changing ‘sharing is caring’ to ShareKaroEarnKaro.
The days of middlemen and distributors are now over, companies don’t want to lose out on profit or even directly connecting with their customers. This is where social media plays a huge part, of connecting companies directly with their customers for selling or even feedback.
Let’s take a look at how sharing and social media have become the two biggest words used in shopping today! Also, why you should ShareKaroEarnKaro.
Sharing is Caring
We’ve all heard the most popular saying, ‘Sharing is caring’. We’ve even grown up hearing this on several occasions, either at home when playing with siblings or at school when it comes to sharing our tiffins or even pencils.
Well, sharing is not limited to just the real world anymore, it has also translated into the digital world as well. On social media, sharing takes on a whole new meaning but the essence of the ‘sharing is caring’ saying remains the same.
Find something funny on Facebook? Share it with your friends! What about a passionate cause that you believe in? Share it with family and your followers to increase awareness. The #1 reason that someone shares any posts on social media is because they care about that particular cause or joke. That they care about it enough to take the time to hit that share button.
While in real life, sharing was more tangible, here in the digital world it is still just as important. It also helps in connecting people with similar likes, dislikes and even mindset.
So, even in reel life, ‘sharing is still caring’. This is why you can ShareKaroEarnKaro.
Rise of Social Media
When the internet started becoming popular in the late 90s and early 2000s, a lot of people believed that it wasn’t something that would catch on. Or that it was only meant for the more tech-savvy people who would gain the most from it.
It wasn’t until the rise of Myspace, Orkut and Facebook, that a lot of people starting seeing the potential of social media and the internet.
Social media quickly became extremely popular with a lot of people connecting with family and old friends. With 4.57 billion people around the world on social media, it is no wonder more than half of the world is currently online.
Of the number above, 346 million users have joined within the last 12 months. This means the rate at which more people are joining online is pretty steep. Facebook has been dominating as the most popular and used social media platform, followed by YouTube and Whatsapp.
With this many people online, companies have shifted their advertising strategies to meet the needs of their consumers. They have shifted their ads and reach to the digital world, with social media ad spending expected to reach $102 billion by 2020.
How Social Media Can Help in Businesses
Social media has become a great way for companies to reach their consumers since a lot of their consumers are active on platforms. Not only is it easy to reach more consumers at the same time but it is also a direct approach to the consumers without having a middleman.
In terms of TV advertising, companies would have to reach to different channels and figure out exactly where and when they should advertise to reach the most consumers. However, in the digital world, they have a bit more freedom to experiment.
Also, social media is a great way for instant feedback for the companies. Traditional advertising was often a one-way communication. In the digital world, customers can directly reach the companies to let them know what they liked, what they didn’t and if they had any other grievances.
Social media has been helping business come directly face to face with their customers. So, they can have a two-way conversation rather than just throw the ad into the void and expect that it works.
More startups are using the power of social media to reach out directly to customers. They no longer have to rely on global conglomerates who might take an interest in their products. Social media has helped bridge the gap between the big, medium and small companies. It is now allowing them to reach out to the same public on the same platform.
In order to compete with the big companies, small and individual businesses really rely on the share power of social media to help their businesses get off the ground.
As interest peaks into business, sharing can really help more people learn about the businesses, their products and the company itself.
Hence, in short sharing is actually earning. As more people share a business or their products, the more the company increases its reach and can see higher sales.
Similarly, small businesses run by individuals such as Online Reselling has also seen a significant growth when it comes to sharing. Resellers require the power of sharing to get people to notice their products in the first place.
As the popular business mantra of Shop101 goes – Pick, Share & Earn. Once you’ve done the picking, now you’ve got to share. Sharing products help people see what you are offering and selling, after which they can make a more informed purchase. This in return results into sales and profits for you and your business!
So, sharing doesn’t only mean caring, but now it also means earning!
With our # ShareKaroEarnKaro campaign, we are looking to help people and individuals who want to start their own business, become independent, stand on their own two feet and break the systemic misconceptions that businesses need money. We want people to start earning using a very simple process – Pick, Share & Earn.
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